If a scientific paper is a building block in the foundation of knowledge of a specific subject area, a fraudulent paper has the potential to destabilize anything. They're systematic and predictable-making us predictably irrational. By Dan Ariely and Yael Melamede Posted on 22 September 2016 Scientific misconduct is a serious issue that has resulted in hefty fines, ruined reputations and even prison sentences. Yet these misguided behaviors are neither random nor senseless. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. When it comes to making decisions in our lives, we think we're making smart, rational choices. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? George Akerlof, 2001 Nobel Laureate in Economics "Ariely not only gives us a great read he also makes us much wiser." But are we In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Jerome Groopman, New York Times bestselling author of How Doctors Think "A marvelous book… thought provoking and highly entertaining."
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